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  • feedwordpress 04:14:43 on 2017/05/31 Permalink
    Tags: , , , twitter   

    Why I’m not going to write an article every time Trump Tweets something silly 


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    The funny reason would be that I simply can’t find enough time to react to everything the President Tweets that makes him or his staff look silly, but it’s not like that. In fact, a good chunk of what the President Tweets is acceptable and some of it’s actually pretty good.

    No, the real reason I refuse to go there is because it’s counterproductive. My cause is for America and the way that I’m giving to this cause is through the Federalist Party. It may behoove us politically to point out every misstep, idiotic idea, or destructive policy the Republicans and Democrats give us, but we have to look at it through the lens of productivity.

    In other words, we can’t waste our time complaining about things without consequence.

    The latest example is the President’s call to change Senate rules and eliminate the legislative filibuster:

    My first reaction was to instantly hop on the party’s website and write up a piece about how horrible this idea would be both short-term and long-term. The importance of keeping the House and Senate separate in form and function shouldn’t need to be stated. The consequences of allowing for pure single-party rule to hasten action would be disastrous. I could even point out the idiocy of a President who apparently doesn’t realize the path of budget reconciliation the GOP is currently taking with the AHCA; they can repeal and replace (well, technically, tweak and rebrand) Obamacare with a majority.

    Before diving into this endeavor, I decided to see if this silly Tweet would have consequences. Then, I recalled earlier in the month when Mitch McConnell said he wouldn’t be ending the legislative filibuster. I’m not so naive as to believe much of what McConnell says, but in this particular case I believe it’s credible. Ending the filibuster would spark enough panic and give so much fodder for the Democrats that it would ensure a reversal of fortunes for the GOP in Congress as early as 2018.

    In a world with Trump as the President of the United States, we can’t jump on every Tweet. It’s a waste of time and effort. Let Trump do Trump things and attempt to discern what will actually happen based upon all factors. Otherwise, most journalists will find themselves going insane before the end of his term.

    Update: Ironically, his latest Tweet posted around the time I was writing this sort of reaffirms my stance. Then again, it may debunk it as well.

    Drunk Tweet

     
  • feedwordpress 12:13:40 on 2017/01/13 Permalink
    Tags: , , , , Stream of Consciousness, twitter   

    Stream of consciousness Tweets finally scared me into worrying about Trump as President 


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    There are times when Donald Trump’s Tweets cause mainstream media and political enemies to go insane in their attempts to discern what evil intentions he communicated in 140-characters or less. Then, there are Tweets that will go mostly unnoticed by the media but that actually worry me greatly. This morning was such an occasion.

    In a 45-minute Tweetstorm that started before most Americans were awake, Trump unloaded a stream of consciousness that makes me wonder about him. I’ve never hid the fact that I’ve opposed him for a long time, nor have I tried to hide my mild surprise that many of his actions since winning the election have been positive. I’ve taken on the mindset that when he does good things, I’ll praise him, and when he does bad things, I’ll oppose.

    What he Tweeted this morning wasn’t really anything new. Here’s the Tweetstorm in question:

    Trump Tweetstorm

    None of it seems too bad, right? Individually, any of these Tweets are harmless repeats of things he’s said in the past. Taken as a whole, I’m suddenly concerned. Is this really how he thinks? He came out with kudos for his cabinet, a humblebrag of sorts. Then, he alerted everyone about the source of fake news that hit him this week, making sure to continue his attacks on the intelligence community. Hillary Clinton was the next target – “guilty as hell.” He ends it with an attempt to be clever by calling Obamacare the “Unaffordable” Care Act.

    Again, it seems like no big deal, but consider one thing: this was 45-minutes worth of thoughts that the next President felt needed to be said. Set aside the grammatical errors that make George W. Bush seem like the 2nd least intelligent President in the modern era. Consider the fact that Trump needs to be focused if we’re going to get out of the mess that Barack Obama has put us in.

    That’s what worries me. It’s not the attacks. At this point, we just have to accept that our President has thinner skin than Kim Jong-un. It’s not the inability to communicate cohesively. Twitter allows communication blemishes to be excused away in this modern era of emojis and hashtags. The thing that worries me the most is that his stream of consciousness is undisciplined. It reveals that Trump can’t keep a coherent thought in place long enough to make the tough decisions.

    His Tweets have given us an unprecedented glimpse into the thought processes of a President. It’s much easier to see how he failed so miserably at dozens of endeavors outside of real estate, entertainment, and political campaigning. My concerns of the past that have been repressed recently are creeping back very quickly. This guy really is an idiot and he’s about to be running the nation. The only solace I have left is knowing that at least he’s not Hillary.

     
  • feedwordpress 23:01:52 on 2016/08/04 Permalink
    Tags: , , Hashtags, , , , , twitter   

    #HillaryAccomplishments Trends on Twitter with Hillaryous Results 


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    It needed to happen. The media refuses to point out that a person who has spent nearly over two decades in Washington DC has accomplished pretty much nothing, but the people know the truth (some of us, at least). Now with it trending on Twitter, we get to see just how people feel about Hillary Clinton’s lack of substance.

    Here are some of the winners from this trending topic:

    The saddest part is that these are just from the last hour or so since the hashtag started trending. Seriously, folks. She’s done nothing of note other than marry a bad person and staying out of jail.

     
  • feedwordpress 01:21:23 on 2016/07/29 Permalink
    Tags: , Kim Jong Un, North Korea, , twitter   

    North Korea Accuses U.S. of Declaring War. No Response from DC, but Twitter Responds with Memes. 


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    There was a time when no country would dare to declare war on the United States. Those days are behind us, not just because of the weakness of the Obama administration but also because those who are crazy enough to declare was in this day an age are ridiculous. Such is the case of the North Korean government who today announced that they consider the U.S. sanctioned Kim Jong Un and several other N. Korean politicians.

    Of course, there’s nothing major coming out of Washington on this development since they don’t really take nuclear N. Korea seriously, but Twitter responded by making it the top trending topic for a while. Rather than concern, the vast majority of Tweets regarding the news were memes.

    Here’s a sampling:

    In reality, N. Korea could be a threat to just about any country. They’re unhinged and nuclear. That makes them dangerous. Still, nobody’s going to take them seriously.

     
  • feedwordpress 07:34:31 on 2015/05/20 Permalink
    Tags: , , , real time, , , , , , twitter   

    Google Now Showing Tweets 


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    This has been a long time coming. We knew it was on the horizon and now it’s finally here. Tweets are now appearing in Google search result again after being missing for a few years. When it was announced in February, we went to work integrating Twitter back into the search spectrum of content marketing strategies. Now that it’s here, the initial testing has been pretty strong.

    “When tapping on a tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content,” Jana Messerschmidt, vice president of global business development & platform at Twitter said in a blog post. “By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google.”

    This will give the real-time power of Twitter that Google craves. The news section has been the best way to get real-time information for a while, but even then it’s not truly real-time and requires major publications to be the source of the news. With Twitter, Google will be able to follow trends and highlight sites that aren’t on the mainstream popularity lists. With the rise of citizen journalism and specialty blogs, this will be especially useful when events unfold and regular people find their way to report them before the media.

    From a marketing perspective, the jury is still out. We will have to see how standard searches react to Tweets that are pertinent, but again the initial testing has been very compelling. Will marketers start spamming Twitter at the same rate they did a couple of years ago or will the safeguards that Twitter has put into place supersede and eliminate “Tweeting for rankings” that used to fill Twitter when Google was first tied into their firehose. Time will tell.

     
  • feedwordpress 08:24:07 on 2015/01/23 Permalink
    Tags: , , Dark Posts, , , Public Posts, , , , , , twitter, Unpublished Posts   

    If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away 


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    It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.

    We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.

    The same sort of toss-up applies to Facebook and Twitter posting, particularly when it comes to advertising for business. Everyone knows about the public posting component. These are the posts that appear on the Facebook pages or Twitter profiles of the business and fill the news feeds and timelines of the business’ followers. The unpublished side, known to some as “dark posts”, are usually not known by the business community and often ignored by marketing companies.

    If a social media company isn’t taking advantage of both of them, you should run away and pretend like they don’t exist. Both are extremely important to the success of a business’ social media presence. If anything, the dark posts are even more important than the public posts. Let’s define them, then go into why they’re both so important.

    Public Posts

    Not much to say here since you all already know what they are. If you post to your “wall” on Facebook or to your Twitter profile, you’re posting publicly. These posts appear whenever anyone visits your page or profile. They also appear on the Facebook news feeds and Twitter timelines of those who are following you (though your actual reach with advertising on either platform is normally pretty abysmal, even embarrassing).

    Dark Posts

    These are the unpublished posts on Facebook and Twitter. They’re the ads that don’t appear on your page or profile, but fill the news feeds and timelines of the audiences you select. They aren’t bound by time – they run until you replace them or tell them to stop.

    Dark posts are avoided by many companies for three reasons:

    1. They aren’t automated. You can’t schedule them with Buffer or Hootsuite, for example, and an API feed doesn’t work. This makes them non-scalable, which means that only nimble companies like the automotive social media folks, our friends at Dealer Authority, have the ability to manage them for their clients.
    2. They aren’t popular. For whatever reason, both Facebook and Twitter have done terrible jobs at letting businesses know the power of dark posts. This is good for those who are taking advantage of them because the competition in most industries is minimal. Of course, that also means social media companies can get away with not selling them because few businesses are asking about them.
    3. They aren’t profitable… for the social media company. Unlike Google PPC where even small businesses can have monthly budgets in the thousands or tens of thousands of dollars, social media dark post advertising is usually in the hundreds or thousands per month. Those charging a percentage can’t make much money and those charging a flat often have to overcharge to make them worthwhile.

    The thing is that these types of posts have the strongest ROI, higher than with public posts. For this reason, social media companies must offer them if their goal is to truly help their clients.

    Why You Need Both

    By themselves, neither is exceptionally effective. Sure, you can get incredible branding and exposure through a public posting strategy with a small advertising budget and you can get great traffic to your website through a dark posting campaign with a slightly higher budget, but it’s in the combination of both types of posting that a proper strategy can be delivered.

    Get the buzz with public posts. Get the traffic with dark posts. It’s not a hard concept to understand, but it’s strangely a hard service (for some) to deliver.

     
  • feedwordpress 09:28:30 on 2015/01/05 Permalink
    Tags: , , , , , small business, , , , , , , twitter, While You Were Away   

    ‘While You Were Away’ Will Make Twitter More Important for Business 


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    Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature.

    Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment.

    The problem has been that for a local business to have any chance of getting noticed on Twitter and generating proactive benefit, a lot of time was necessary. Unfortunately, the return did not always justify the time spent. What’s worse is that it became painful for some who were finding that the positive things they tried to do went nowhere while anything negative about them that went out on Twitter seemed to go viral.

    Bad news flourished. Good news got buried.

    That’s in the process of changing. “While you were away” will bring real ROI for local businesses.

    Start Paying Attention to Twitter Now

    Twitter While You Were Away

    One of the most appealing aspects of Facebook is its extremely intuitive algorithm. Most people take for granted the amazing complexity and uncanny accuracy of the algorithm that powers the news feed.

    On the other hand, Twitter has always maintained strength in real-time exploits. See what’s happening now… and now… and now again. This meant that local businesses would have to Tweet several times a day in order to get any traction, plus engage in conversations, plus monitor for mentions, plus several other little annoying activities that made it more cost- and ROI-effective to simply maintain a basic presence and monitor briefly every day.

    The new feature means that quality could trump quantity, or rather add to it. On Facebook, it’s better to post less and make it meaningful. Posting too much can hurt. With the new Twitter, it will likely make sense to focus on quality first but with the understanding that quantity will still help. In essence, “While you were away” means that you want to do whatever you can to generate some sort of interactions on some of your Tweets. If you do, your Tweets from minutes, hours, or even days ago have an opportunity to be seen by your audience in ways that were impossible in the chronological-only world of old Twitter.

    Quality is new Twitter’s best friend.

    Here are a few anticipatory best practices. We can’t be definitive at this point because the feature is still limited, but we can anticipate some things that you’ll want to do to bump up your Twitter quality.

    • Include images whenever appropriate. By keeping them the proper size (2-to-1 ratio) and compelling, you’ll get more attention while it’s live, giving it more potential engagement and increasing its chances of being seen by people when they log into Twitter next time.
    • Post often but spread it out so as to not get unfollowed. Every guru has an opinion about frequency. I like to keep at least an hour between standard Tweets (not including @replies).
    • Do not ask for retweets. Here’s the thing. It works. Unfortunately. Then again, panhandling at the subway station can work as well, but it’s not something that you want to do for a living. Rely on your content. They’ll retweet it if they love it.
    • Retweet and favorite others’ posts aggressively. I’m a little worried about using the word “aggressively” in this best practice because it can definitely be taken too far, but helping others will encourage them to help you. Don’t do it randomly, though. Whatever you retweet will appear on your Twitter profile. Be selective and only retweet the best content from good sources. That doesn’t necessarily mean big sources. A Ford dealer will probably notice if you retweet them. Ford corporate most likely will not.
    • Use hashtags, but don’t overdo it. Reading these, one would think that it’s written by Goldilocks. Not too hot. Not too cold. Just right. That’s really what you want to do with Twitter – find the sweet spot for all activities.

    I hate to admit it, but I lost love for Twitter over the last couple of years. The love is getting renewed. Twitter is going to be effective for small businesses once again if they do it right.

     
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